I have always been inspired by what women are capable of.

Since the age of four, when I snuck into my mom's bedroom and swiped her lipstick on my lips, I have been captivated with makeup.

Later in my career, I experienced how makeup is developed, working with such brands like Lancome and NARS.

Two years ago, inspired by my struggle with sensitive skin where simply using makeup causes inflamed skin, PLUM & YORK was born. We marry luxurious natural ingredients with a clean high performing formula that looks stunning on everyone.

I have always been inspired by what women are capable of. They are strong and confident. I decided that PLUM & YORK would be a collection of incredible makeup built with them in mind. And it was important to me that it should be accessible to all skin tones.

Our philosophy at Plum & York is to bring consciously clean luxury beauty to the modern female that helps to enhance your already amazing beauty and confidence. And more importantly, we're all about what you then do with that confidence.

We're here to create a community of confident women who help empower others to shine.

xoxo Selena

Founder & CEO